What is SEO?

SEO, short for Search Engine Optimization, is the process of managing the visibility of a website or a webpage organically (unpaid) in a search engine. It is very crucial for a website or a webpage to show up on the first page when people search it. This is where website ranking plays an important role. If search engines can’t find your site, the traffic to your website will be low, which in turn hurts your business profitability. A good SEO can provide targeted traffic to a website and promote publicity and exposure. Therefore, investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now. A strong on-site SEO plan includes keyword research, content optimization, user experience, site design, and the presence of a blog with great content that’s updated frequently. Your website should be designed so that both your users and search engine robots easily understand the content. In addition, users should be able to navigate your site effortlessly while getting all the information they need. The cleaner and uncluttered your site design is, the better for your users.

Now comes the question on how to design a website so that it will optimize the users’ experience while making website management less intrusive. Responsive design and adaptive design are the two main approaches businesses are using today. If you are not familiar with these concepts, now is a good time to know them.

Responsive design

Responsive design websites adjust the website automatically to fit the width of the device being used. The header, videos and content adjust to fit the screen to allow minimal scrolling left to right and gives a fluid experience. You essentially design one site for every screen.

Adaptive design

Adaptive design websites have multiple layouts for different resolutions, you start with one layout and design several versions for each potential device. Once you type in the domain name the query is sent to the server who will then determine the best resolution, low or high resolution for any given pixel width, to display based on your device. This is a great solution for those who want their existing websites to be mobile friendly or for those using web apps on their website.

So which design is best for SEO? Both options are great ways to have a mobile friendly website, they use the same domain name, no need for a .mobi, and each page content is on the same url. We have many resolution options for tablets and smartphones and don’t forget, mobile devices are constantly evolving. When you need to make changes on a responsive design site there is only one copy to edit while for adaptive you have from 3 to 6 if not more. If you are looking for the simpler method. Based on the above, responsive design is the way to go mainly because of the ease for making changes to the content and layout of your website.

What version did you choose for your website? If you have any questions or would like to learn more about making your website mobile friendly, please contact us at info@212website.com or +1-212-932-7483.