Simple Strategy That Make Your Website Amazing
These days, many New York business owners are interested in accessing company development strategies that will help them entail an impressive bottom line. One of the best ways to make it happen is by using effective internetmarketing strategies. While there are many digital tools and techniques you can use, it's important to know that the website is the firm foundation on which any good online advertising campaign stands. With that idea in mind, it's important that you know how to make your company's website absolutely amazing. Here are five simple strategies that will help you make it happen:
1. Catch (And Keep) Your Audience's Attention With Visual Excellence!
As many internet marketing experts know, visuals are immensely important in the online world. People are drawn to catchy, creative images. Additionally, research studies show that Internet audiences are much more likely to watch a video than read a blog post or web article. For these reasons and more, operating in visual excellence is a great way tocatch and keep your audience's attention. Luckily, there are several simple strategies you can implement to realize this objective:
Use large images.
More and more business owners are using page-wide videos and huge photographs as the homepage for their websites. These images and videos can grab the attention of your target market and quickly convey the information you want them to receive.
Make strategic use of color.
Research findings indicate that the use of specific colors can improve brand recognition up to 80%. Since this is the case, make sure you select color patterns that will fit with your company identity while simultaneously appealing to your target audience. For example, cosmetics companies like L'Oreal have avoided the use of colors like brown and gray given that female audiences tend to respond neutrally or unfavorably to them. Figure out which colors your prospective customers will gravitate towards and then implement a top notch template that will knock their socks off!
If your website is a relaunch of a site from the past, make sure that you use images strategically. Specifically, incorporate some of your old images into your new layout so your old customers won't feel alienated and confused.
2. Build Brand Ambassadors.
While business owners often have distinct, specific purposes for creating a website, almost all of them are attempting to increase their sphere of online influence for the purpose of optimizing their conversion rates. One of the best ways to realize this goal is by building brand ambassadors. Brand ambassadors are individuals who advertise the value of your goods and/or services to the individuals in their social networks. They are immensely valuable because, in promotingyour company, they provide you with an effective (and free!) mode of advertising. Additionally, word-of-mouth advertising is a uniquely powerful form of marketing because people are much more likely to try a brand if it is highly reco mended by someone they know and trust. Luckily, there are millions of strategies you can employ to build brandambassadors. For example, you can include Share Buttons on the pages where your blog posts and web articles are found. These buttons enable your readers to forward your content to the individuals in their social networks, thereby advertising your brand to a potentially unlimited number of people.
3. Use Responsive Web Design Techniques.
In the year 2014, mobile internet use exceeded desktop use. At this time, there are 1.2 billion people throughout the world who use mobile devices. Because a substantive percentage of your target market will likely use an electronic device to access your website, you need to make sure that they can navigate through its pages with ease. The best way towe realize this goal is by utilizing responsive web design techniques. These techniques enable your website to fit tinier screens. If people come to your site and find that it is not mobile friendly, they may leave the site and then form a negative opinion about your brand. If you acquire an elevated "bounce rate" as a result of too many people leaving your website quickly, your search engine rankings could be adversely impacted. With all of this in mind, make sure that you hire aprofessional NYC web developer who can use the coding methodologies necessary to make your site mobile-responsive.
4. Engagement, Engagement, Engagement.
If you're serious about ensuring that your website is optimized for connectivity and conversion, focus on engagement. Although defined diversely, engagement is basically the process that involves you finding ways to keep your prospective customers interacting with your company in a manner that promotes brand recognition and eventually leads to brandloyalty. There are hundreds and hundreds of ways for you to engage your target market, such as the development of Q & A style blog posts which enable the audience to ask questions about your brand and receive answers from you. This strategy ensures that your audience will return to your site regularly, thereby increasing your web traffic.
Another important strategy you can use to make your website as engaging as possible is the development of community. There are many ways to do this, and one of them is building forums where you host discussions with your audience and subsequently attain feedback from them regarding your services and products. Research studies indicate a 25% increase in consumer use of these communities over the past three years. Because they come to be viewed as sources from which people can attain accurate information, many web users become actively involved in these online communities. Make yours incredible with strategies like interactive videos, contests with promotional products as giveaways, and constant updates.
To ensure that you recognize the value of developing an online community, be cognizant of the following four benefits you'll receive from doing so:
- You'll Own The Conversation.
- You'll Foster Dialogue Between Customers.
- You'll Encourage Visitors To Spend More Time On Your Site.
- You'll Improve Your Search Engine Optimization (SEO).
5. Develop A Quality Assurance (QA) Plan.
No matter how meticulous you are in the website design and development process, there will likely be at least a few glitches in the system. However, you can minimize the glitches by developing and implementing a cutting edge, customized Quality Assurance (QA) plan. As you build your QA plan, make sure it includes a checklist with the following steps:
1. Check Web Forms.
Some of the questions you'll want to ask include "Do any of the forms contain errors?" and "Will the readers obtain an automated response?"
2. Examine Page URLs.
Check all of the URLs on your site to determine whether they lead to the specified destination. In the event that you're revamping an old site, you should create an Excel spreadsheet that shows the URLs for all new and old pages.
Some of the other components of your checklist should include testing browser compatibility, checking site speed, and reviewing the quality of images.
Don't Delay: Develop An Amazing Website Today!
If you're interested in ensuring that your web design process results in the development of an incredible site, it's important to access and implement strategies that will help you realize the vision. By utilizing the website design techniques listed here, you'll likely find that your website becomes the most aesthetically appealing, functional entity onthe block!